Author: IykMezu

Navigating the Social Media Quagmire: Balancing Productivity and Connectivity

In an era dominated by the digital landscape, social media has become an integral part of our daily lives, especially for the younger generation. While these platforms offer a plethora of opportunities for connection and information, they also pose a significant challenge to productivity in various workplaces. The incessant stream of content, notifications, and the…
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January 16, 2024 0

The Art of Targeting: Reaching the Right Audience with Digital Marketing in 2024

In the ever-evolving landscape of digital marketing, the ability to effectively target the right audience is crucial for success. Gone are the days of spray-and-pray marketing tactics. Today, businesses must understand their audience’s demographics, interests, and behaviors to deliver personalized and relevant messages. Let’s delve into the art of targeting, exploring strategies and techniques to…
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January 2, 2024 0

Building Brand Authority: Digital Marketing Strategies for Small Businesses

Photo by Christiann Koepke on Unsplash In today’s digital age, building brand authority is crucial for small businesses looking to stand out in a competitive marketplace. Establishing a strong online presence and showcasing expertise in your industry can significantly impact customer trust, loyalty, and overall business growth. Exploring effective digital marketing strategies in this write-up…
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December 3, 2023 0

10 Essential Tips for Creating Engaging PowerPoint Presentations

10 things to make your PowerPoint presentation a memorable one for your audience.


December 2, 2023 0

Demystifying Digital Marketing: Practical Tips for Small Business Owners

the advantage of digital marketing to small businesses


July 20, 2023 0
Elements of Company Profile

9 elements you must have in a company profile of a construction company

A company profile is a strong element of branding which can be used to establish a company’s worth in the corporate world. It makes the company stand out among its competitors. Company profiles are used to educate stakeholders like investors, potential clients and applicants, on the mission, vision and other ethics of the company.  A…
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February 2, 2023 0

5 winning trends in digital marketing for 2022

It’s 2022 and the digital marketing space, as usual, is taking up a new trajectory. Going by activities of the past 2 years, 5 trends are certainly taking over the digital marketing space this year and beyond.  You need to focus your energy on these 5 trends if you need to effectively deliver your online…
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February 3, 2022 0

5 advantages of moving your business online.

When you make that move from your corner shop to the World Wide Web, many rewards await you. Everyone near you is trying to move their product and services online and nobody cares to explain to you why you should take your corner shop business to the web too. Give me a few minutes of…
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November 15, 2021 0
Covid-19 and your business

How is your business currently operating if you are not yet online?

Doing business amidst Covid-19 pandemic


July 20, 2020 0
blog

Can you thrive without a blog

Marketing strategies are increasingly becoming numerous by the day. The quest to attract clients amid information overload has turned more confusing for budding entrepreneur, as multiple suggestions spring up for every simple search made online. Thankfully, we can discuss blogging without much confusion when online brand exposure is brought up. Blogging is the singular most…
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July 20, 2019 0
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